Karastan’s “Live Beautifully” campaign reflects the brand’s sophisticated personality and promise that all homeowners will live beautifully with Karastan carpet.
The campaign includes digital messaging, national advertising and in-store merchandising designed to connect with even the most discerning consumers shopping for style, beauty and comfort in a high-performance floor.
Ad images use cool neutrals and greys to invoke a feeling of serenity in room scenes that feature the luxurious texture and feel of Karastan carpet. Each photo and video captures families living, playing or entertaining beautifully in modern luxury.
Check out the video ads and images below to learn more about the Karastan “Live Beautifully” campaign.