The NFL’s Los Angeles Rams came up short in Super Bowl LIII this January, but can take some consolation that after next season they’ll be moving into the one of the most extraordinary sports facilities ever built — and thanks to Dal-Tile teamwork, our products are a part of it.
To win in the ultimate team sport, teams have to execute in all three phases of the game — offense, defense and special teams. To support Turner Global Sourcing Solutions (the procurement division of Turner Construction’s General Contracting unit, which is responsible for purchasing finishes for the new $4 billion Los Angeles Stadium at Hollywood Park), the team members in our National Accounts group, Field Sales organization and Product Marketing unit have each stepped up to make plays.
“The National Accounts team has been involved with this major project since the very early stages; Turner GSS has been a Dal-Tile National Account client since 2012, when they partnered with us to supply bathroom tile for projects for Intel nationwide,” explained Angela Brabec, National Account manager. “Then in 2015, we supplied stone and cut-to-size quartz for the Wilshire Grand Center, the tallest skyscraper west of the Mississippi and a major success in downtown L.A.”
Stadium rendering illustrations courtesy of Los Angeles Rams/therams.com
Going cutting-edge and custom
The decision makers for the massive stadium project wanted Brabec’s help on value engineering (a process to improve the value of products or services by using an examination of function) some selected products; initially, they talked about wall tile, cut-to-size stone and countertops for the restrooms and service areas. But it accelerated into new territory quickly.
“Over the course of our conversations, we sold them on utilizing our game-changing Panoramic Porcelain SurfacesTM porcelain slab products for all of the Los Angeles Stadium’s luxury suite countertops,” Brabec said.
Once built, the new stadium will have around 260 technology-packed suites across seven categories that will utilize 30,000 sq. ft. of Panoramic Porcelain Surfaces Manor White product in the 12mm format. “It’s exciting to see them using a truly cutting-edge item — our porcelain slabs — on such a grand scale, in what will be the most cutting-edge new stadium in the world,” she said.
Inspired by the idea of people gathering in a kitchen to watch a game at home, most of the suites will have a modern design built around a center island using the porcelain slab products. Some suites will be on the field level for an up-close view, and three-level suites will be in the corners of each end zone.
For this project, Turner is both the sourcing agent and general contractor. “It’s a different way of purchasing (doing so directly rather than through the contractor), but they want to design/build more,” Brabec said. “Because we’ve been able to have a very active dialogue, we can offer even more items that fit both the project budget and the intended design style.”
She said that the design/build concept is new for Turner GSS and its work on revitalization projects in Detroit will also utilize this approach. Like the Wilshire Grand Center, they sourced the product and got the design firm’s approval (Dallas-based global architecture firm HKS) to substitute. HKS did not specify any Dal-Tile products on the stadium, but through our partnership with Turner GSS, we were able to supply alternates and secure a $1.5 million purchase order for the project.
In addition, Dal-Tile is also supplying more than 150,000 sq. ft. of custom-made, 8”x24” and 4”x24” wall tile. “The architect had a very strong preference for a specific shade of white — and while it took a lot of iterations to deliver what was wanted, we were able to come up with an exact match,” she added. “There’s also some countertop fabrication that our Countertop/Stone Center teammates are facilitating by working with a local fabrication partner that we do a lot of turnkey projects with. It’s a small part of the contract, but they appreciated that we provide it.”
In fact, the teamwork throughout has been essential to making it possible. “Our entire team in L.A. have really come together and helped us throughout this contract. On the Countertop/Stone Center side, our teammates Max Aschoff, Ben Redding and Ramsey Dietrich (of the Daltile Anaheim Countertop/Stone Center) have each played a big part in all this. John Christy (of the Daltile City of Industry SSC) and Adrian Hernandez (of the Daltile Corona SSC) have both been very involved on the tile side, and Jose Orozco (of the Daltile Torrance SSC) has been crucial when it has come to custom samples; he and his team have been staging them and getting them over to the job site for meetings.
“Plus, our Product Marketing teammates in Dallas — Gregg Link, Ty Bloomfield, Cindy May and Cindi Pearce — have also been huge team players to help us make it happen,” Brabec said. “A large portion of the project — about $500,000 — was custom glass tile. Cindi and Ty worked with the factory to produce custom molds, make samples for approval and negotiated great pricing that provided the highest margins.”
“This was such a complex project, in terms of ordering, the way we have to bill, provide updates on container tracking — we’ve really had to lean on each other. They have all been so supportive and have made us look great to the client. If we didn’t have this team, we wouldn’t have been able to pull it off.”
As a result, Turner GSS is bringing Dal-Tile in on more and more projects, including multifamily and hospitality projects throughout the country, she added. “We’re optimistic about seeing more contracts come through in years to follow.”
At the Daltile Anaheim Countertop/Stone Center, Manager Ramsey Dietrich with Brabec and Director of Countertop Sales Max Aschoff in front of a Panoramic Porcelain Surfaces Manor White slab, one of the products being used in the Los Angeles Stadium luxury suites.
Daltile Corona (California) Sales Service Center Manager Adrian Hernandez and Customer Service Representative Justin Grote with one of the custom mosaics and stored materials being used in the Los Angeles Stadium project.
The stadium under construction in 2018 (photo courtesy of Phillip Kalantzis Cope/wikipedia.org)
Los Angeles Stadium at Hollywood Park (scheduled to open in 2020)
- A privately funded $4 billion project primarily serving as the home to the National Football League’s Los Angeles Rams (as well as secondary tenant the Los Angeles Chargers)
- More than 70,000 spectators will fit inside the ultra-modern, glass-enclosed stadium, surrounded by a complex that will include a concert hall, a shopping center, office buildings, condos, a luxury hotel and a 25-acre park
- The stadium is also scheduled to host some of the biggest sports events worldwide, including Super Bowl LVI in 2022, the College Football Playoff National Championship in 2023, part of the 2026 World Cup and parts of the 2028 Summer Olympics.